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	<title>Seoclient.org &#187; Thoughts</title>
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	<description>Unless your campaign has a big idea, it will pass like a ship in the night  &#34;David Ogilvy in Confessions of an Advertising man&#34;</description>
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		<title>Mantra of the web</title>
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		<pubDate>Sat, 17 Oct 2009 16:33:59 +0000</pubDate>
		<dc:creator>Neilo</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Mantra of the web]]></category>
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		<description><![CDATA[Mantra of the web
In my line of work I see a lot of brands trying to make noise through different online mediums without any real profitable goals in mind.  The problem with this approach is budgets get spent on connecting with the wrong crowd, those of which have no voice or platform to share or [...]]]></description>
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