Diageo and Sainsbury’s get into a bottle fight!
Cloned !
War amongst brands is like watching to girls filled with tequila fighting in a pool filled with raspberry Jelly…absolutely Hilarious!!
Diageo are suing the pants off Sainsbury’s over a claim that Sainsbury were to thick to come up with there own design for their new Beverage called “Pitchers” so they copied PIMMS instead.
Diageo are spending Millions on Marketing PIMMS to be a snobby rich mans drink that can be enjoyed regularly at PIMMS O’clock. However after running tests on a group of chavs , Sainsbury’s are pushing their version to not only be cheaper but so much tastier than PIMMS .
The Dispute is a bit of a gamble for Diageo as Sainsbury’s are one of the largest food chains in the UK. Even with proceedings in full flow, Diageo had this to say: “It is Diageo’s firm intent that our strong trading relationship should not be affected by this discreet dispute.”
Sainsbury’s responded by saying it will defend itself “vigorously” against the claim. Translation: “if you sue us you can take all your stock out our shops and plant it somewhere else.”
Twitter bird food for brands
When twitter launched a few years ago, early 2006 I didn’t really think much of them but still signed up with the Gobbshite username littletwit , Anyway lately twitter has had this dynamite filled exploding whale effect on search and more on more brands are gravitating towards twitter like sharks in a feeding frenzy.
Why brands use twitter
- It’s free
- It’s direct marketing that’s better than a TV advertisement because of the instant tweet to action
- people who follow brands are more inclined to jump on an offer and purchase
Brands that use twitter
Dell has a number of twitter accounts and even went as far as creating a dedicated page for all their twitter accounts Dell twitter page
Ryanair have created accounts for each of their destinations that show the latest deals.
StarBucks tweet offers and promotions, amazingly they have 76,155 followers (That’s a truck load of coffeeholics).
Nike created channels or profiles for their products “Nike basketball and Nikeras” I love the Nikeras concept “environmental program to turn worn-out shoes into new products”.
As a Free marketing tool you can’t get any better than twitter, its contextual display advertising without the cost. I for one will make it my mission to become an addict and join the twitteration generation.
FYI : I created a new account today Neiler so follow me !
Neil
Quick guide to word press money blog’s part 1
If you’re just starting off in the blogging world or even thinking about setting up a website that can earn you a little bit of extra cash then you need to read all of this post. I don’t guarantee it will work for all of you as it will take some dedication and time on your behalf to get your WP money blog going. At least you won’t be wasting your hard earned cash on get rich quick schemes as there is no quick solution to getting rich unless your born minted.
Most of the ads you see in Google are a tone of crap and written by ghost writers to manipulate those who are desperate to earn extra income.
Some of my favourite bull titles:
Make 500 a day
Money while you sleep
1 dollar goldmines
The blueprint to success
How I made more money than my dad
Work only 30 min’s a day and make truck loads of cash
Where to start
First off you will need to get yourself a nice domain name, typically related to products as most likely as a first time money blogger you are going to be selling affiliate goods. I still buy my domains at go daddy after market as they are cheaper. but before I buy ,I do a little background check on the domain to see if it has had any history as it’s better to buy older domain’s rather than a new one’s simply because of trusts factors with Google.
Ok now you found a few domains that sound good and need you now check out how old they are “simply Google a domain age tool and paste in your chosen domains in the domain tool box and you should get some info on how old they are. I also use the way back when machine to go back in time and see if the domain was previously indexed in the search engines and what was the websites theme. If a domain has history in search engines you have better chance of starting to rank in the results in a shorter space of time but you will still need to optimise your new blog.
Hosting your domain or multiple domains
So we need to find some good hosting that allows you to host loads of domains without having to buy a hosting account for each domain. Currently I use webhostingpad as its cheap reliable and let’s me host as many domains as I want for about 5 dollars a month. All you will need to do is change the DNS of your purchased domain and point it or them to where you have your hosting. I forgot to mention that most hosting account’s that run cpanel have fantastico that lets you install word press with a click of a button.
Quick recap
so far we have a nice domain or domains, cheap hosting and the latest version or wordpress installed ,all you need to do now is give yourself a hug and say well done me were almost there.
Now that we have acknowledged ourselves with some love it’s time to move on to the next part 2 and I will be posting that in a few days so check back or subscribe to my RSS.
Neil
I work as a full time SEO consultant with one of the biggest Digital marketing companies in Ireland. this is my personal site were i consult on SEO and share my random thoughts and tips.
