Diageo and Sainsbury’s get into a bottle fight!
Cloned !
War amongst brands is like watching to girls filled with tequila fighting in a pool filled with raspberry Jelly…absolutely Hilarious!!
Diageo are suing the pants off Sainsbury’s over a claim that Sainsbury were to thick to come up with there own design for their new Beverage called “Pitchers” so they copied PIMMS instead.
Diageo are spending Millions on Marketing PIMMS to be a snobby rich mans drink that can be enjoyed regularly at PIMMS O’clock. However after running tests on a group of chavs , Sainsbury’s are pushing their version to not only be cheaper but so much tastier than PIMMS .
The Dispute is a bit of a gamble for Diageo as Sainsbury’s are one of the largest food chains in the UK. Even with proceedings in full flow, Diageo had this to say: “It is Diageo’s firm intent that our strong trading relationship should not be affected by this discreet dispute.”
Sainsbury’s responded by saying it will defend itself “vigorously” against the claim. Translation: “if you sue us you can take all your stock out our shops and plant it somewhere else.”
